• Autor: Pauline Maclaran
  • Editor: SAGE Publications Ltd
  • Last data published: 18 December 2007
  • ISBN: 1847870007
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 1232 pages
  • File Size: 34MB
  • Rating:


Description Marketing Theory de Pauline Maclaran:

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. Volume One: The Development of Marketing Theory and Its Philosophical Underpinnings: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. Volume Two: Major Theoretical Debates and Contemporary Issues in Marketing Theory: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. Volume Three: The Impact of Theory on Representations of the Consumer and the Marketing Organization: examines how different theoretical lenses impact on conceptualizations of the consumer and the marketing organization (the role and function of marketing).This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area. Pauline Maclaran is Professor of Marketing

Download Free Marketing Theory :

Marketing Theory MP3Marketing Theory Mp3
Marketing Theory PDFMarketing Theory PDF
Marketing Theory EPUBMarketing Theory EPUB
Marketing Theory TXTMarketing Theory TXT
Marketing Theory DOCMarketing Theory DOC
Marketing Theory MOBIMarketing Theory MOBI


Sherwood Re: Marketing Theory

gust? Thank you 4 download link!

Kerl Re: Marketing Theory

I started reading this book and I'm on page 123 of the same.

Juan Re: Marketing Theory

I started reading this book and I'm on page 123 of the same.

Bulis Re: Marketing Theory

A favorite book on the shelf, long time no see!

Santell Re: Marketing Theory

This is probably a. of the best books I have ever read

Leave a Comment