• Autor: Jacquelyn A. Ottman
  • Editor: Berrett-Koehler Publishers
  • Last data published: 01 February 2011
  • ISBN: 1605098663
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 252 pages
  • File Size: 16MB
  • Rating:


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Description The New Rules of Green Marketing de Jacquelyn A. Ottman:

"New Rules of Green Marketing" helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt these practices in their own organizations. Jacquelyn Ottman, presdent of J. Ottman Consulting, has been working with green businesses for over twenty years. Ottman helped launch the EPA s Energy Star, SmartWay, and Design for Environment eco-labels and is currently assisting in the launch of the USDA s BioBased label. She is the author of Green Marketing."

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Comments

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